WHAT THE BOOK IS ABOUT
“I often talk to my coaching clients about the importance of knowing WHY they are creating their business in the first place. It keeps them grounded and motivated through the roller coaster of entrepreneurship.
This book takes that idea to a whole new level.
According to Sinek, most leaders talk about WHAT they do – the products or services that make them money. Some leaders talk about the HOW – the process they use that sets them apart. Very few leaders talk about (or even know) their WHY – the reason the business exists in the first place (hint: it isn’t money…that’s a byproduct).
Sinek argues that when we start with WHY in everything that we do, we inspire action in a way that WHAT doesn’t. That’s because WHY engages our emotions, while WHAT engages our logical brain.” ~ Greg Faxon